ROIMS
From Radio Ratings to Revenue
ROIMS helps broadcasters translate ratings movement into clear revenue strategy using disciplined data, proprietary analytics, and AI-assisted interpretation.
About ROI Media Solutions
ROI Media Solutions helps broadcasters convert ratings movement into revenue strategy.
We combine decades of radio research experience, deep PPM expertise, advanced analytics, and real-world operating knowledge to help leadership teams understand what changed, why it matters, and what to do next.
Our work connects audience data to programming decisions, sales strategy, market behavior, and financial performance. Through proprietary reporting tools, forensic ratings analysis, and structured-data approaches to AI-assisted interpretation, ROIMS helps broadcasters move beyond rankers and trend lines toward decisions that improve station and cluster revenue.
“Ratings data only becomes valuable when it can be connected to programming decisions, sales strategy, market behavior, and revenue performance.”
Services
Where Radio Ratings Become Revenue-Based Decisions
ROIMS helps broadcasters connect ratings movement to revenue strategy by identifying which audience changes matter, which market conditions explain them, which sales opportunities may be affected, and which programming or management decisions deserve attention. We focus on the metrics that drive revenue growth.
Our AI-assisted work is built on structured ratings data, defined analytical rules, and radio-specific context. The goal is not generic AI commentary; it is faster, clearer, more consistent executive interpretation.
The result is practical, actionable intelligence for programmers, sellers, owners, and executives: what changed, why it matters, what revenue is at risk or within reach, and what to do next.
Select a service to explore →
Radio Ratings & Revenue Intelligence
Performance reporting, ratings-to-revenue analysis, financial modeling, and executive commentary that explain what changed, why it matters, and where revenue opportunity may exist.
Audience, Signal, & Market Opportunity
Geographic, signal, PPM, connected-car, and market intelligence that reveal where audience is coming from, where listening can grow, and where sales opportunity may be underdeveloped.
Consulting, Strategy, & Forensic Analysis
Strategic consulting, forensic ratings analysis, custom research, business-case support, and expert advisory services for moments when leadership needs a clear, defensible answer.
Team
Partner | Managing Member — Industry veteran with experience across local, national, and network radio, specializing in translating programming into ratings and revenue.
LinkedIn →
Partner — Former Arbitron executive with 25+ years in audience measurement, media research, and product strategy.
LinkedIn →
Senior Software Engineer — Architect of ROIMS online tools with extensive experience delivering complex systems for major clients.
LinkedIn →
Start a Conversation
Tell us about your needs and we’ll get back to you to discuss how we can help.